In today's article, I introduce the Ifop study "L'Observatoire des Reseaux Sociaux" on awareness of social networks in France. It gives us an insight into which networks in the neighboring country are particularly attractive and which tendencies may emerge in relation to the use of social networks in the future.
Which networks are popular?
The French population not only knows Facebook, Youtube and Twitter but eight other social networks are known by 70% of the population and are actively used accordingly.
The top list of known networks is cited by the major American sites:
- 97% Facebook
- 95% Youtube
- 94% Twitter.
But the French network culture does not stop there. 70% of respondents also know Skype, Google+ (87%), Dailymotion, Copain d'avant and Deezer.
86% of Internet users are members of at least one social network. In 2007 it was only 20%. They became really popular in 2009, where 77% of Internet surfers have registered in a social network. Last year it was only 27%. Currently, an Internet user has on average about 4.5 accounts. For example, in 2009 there were only 1.9 accounts.
63% of French Internet users are registered on Facebook, and the numbers continue to rise since 2012. Google+ has now captured 32% of users.
Twitter is also making progress and now accounts for 17% of enrolled users (up 5% yoy).
86% of Internet users are members of at least one social network. In 2007 it was only 20%. They became really popular in 2009, where 77% of Internet surfers have registered in a social network. Last year it was only 27%. Currently, an Internet user has on average about 4.5 accounts. For example, in 2009 there were only 1.9 accounts.
63% of French Internet users are registered on Facebook, and the numbers continue to rise since 2012. Google+ has now captured 32% of users.
Twitter is also making progress and now accounts for 17% of enrolled users (up 5% yoy).
Which business network wins in US?
LinkedIn leads with 47% (gain of 14% points) compared to its smaller local competitor Viadeo which only brings it to 36% and has only gained 5% points.
However, the business networks are not among the networks that are particularly frequented. Of French business people, jobseekers, etc., LinkedIn is checked daily by about 5%, 26% of users are checking weekly for updates, and 41% use the world's largest business network only once a month. By comparison, on a global level, LinkedIn has 259 million users and 35% log in daily.
Who uses the networks particularly actively?
Executives, the "cadres" are more common in social media than other professions. Preferred networks are: Facebook 75%, Skype 57%, Deezer 38%, Youtube 37% and Google+ 37%.
Workers are most likely to hit Facebook, but even there, they are not as diverse as employees.
Top 5 workers: Facebook 66%, Skype 39%, Google+ 32%, Copains d'avant 32% and Youtube 29%.
LinkedIn leads with 47% (gain of 14% points) compared to its smaller local competitor Viadeo which only brings it to 36% and has only gained 5% points.
However, the business networks are not among the networks that are particularly frequented. Of French business people, jobseekers, etc., LinkedIn is checked daily by about 5%, 26% of users are checking weekly for updates, and 41% use the world's largest business network only once a month. By comparison, on a global level, LinkedIn has 259 million users and 35% log in daily.
Who uses the networks particularly actively?
Executives, the "cadres" are more common in social media than other professions. Preferred networks are: Facebook 75%, Skype 57%, Deezer 38%, Youtube 37% and Google+ 37%.
Workers are most likely to hit Facebook, but even there, they are not as diverse as employees.
Top 5 workers: Facebook 66%, Skype 39%, Google+ 32%, Copains d'avant 32% and Youtube 29%.
Where is the journey going? What are the priorities in the future?
Interestingly, 40% of Internet users said that they mourn the time when there were no social networks yet.
44% of registered Internet users said they would spend less time on social media to engage in discussions or share photos, videos or gags.
67% of registered users want to spend the same amount of time or more, sharing interesting articles, photos and videos.
78% want to spend just as much time or more researching information on the social networks without bringing themselves in or responding.
Interestingly, 40% of Internet users said that they mourn the time when there were no social networks yet.
44% of registered Internet users said they would spend less time on social media to engage in discussions or share photos, videos or gags.
67% of registered users want to spend the same amount of time or more, sharing interesting articles, photos and videos.
78% want to spend just as much time or more researching information on the social networks without bringing themselves in or responding.
Cause of the reduced commitment?
60% said that they want to take more care of their personal affairs.
For 44%, it's because of the strong presence of advertising in social media,
33% feel the need to arrange real-life meetings instead of spending so much time in the virtual world.
60% said that they want to take more care of their personal affairs.
For 44%, it's because of the strong presence of advertising in social media,
33% feel the need to arrange real-life meetings instead of spending so much time in the virtual world.
When asked if users want to disconnect from one or more accounts, they replied:
- 56% with no
- Yes, at least from some of my accounts and 38%
- 6% want to sign out of all.
About the study: For this study, Ifop 2005 Internet users from 21-28. November 2013 interviewed. 56 social networks were covered.
Where is the journey going in the new year? What do teenagers do when they do not spend so much time on Facebook? The answer, as described here on e-orientations.com , are mobile apps and alternative channels: sharing photos through Snapchat, sharing photo-video or even audio content via Pheed, Twitter videos Vine and many more will all come to fruition even more popular. Whether in Germany, England, France or Spain: mobile communication across different networks will play an even stronger role than it already is.
Where is the journey going in the new year? What do teenagers do when they do not spend so much time on Facebook? The answer, as described here on e-orientations.com , are mobile apps and alternative channels: sharing photos through Snapchat, sharing photo-video or even audio content via Pheed, Twitter videos Vine and many more will all come to fruition even more popular. Whether in Germany, England, France or Spain: mobile communication across different networks will play an even stronger role than it already is.
This entry is part of the #Blogparade #France , organized by the eCommerce-Blog multilingual-trading.de . If you want to know more about France, you will find interesting articles on a variety of topics around our beautiful neighbor.
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